Lesson 11:
VBRATA
Visit Brazil Travel Association (VBRATA)
VBRATA - Visit Brazil Travel Association is a British/European travel association specialised in the promotion of Brazil as a tourist, cultural and business destination.
Our members are airlines, tour operators, travel agencies, tourist service suppliers and hotel groups, all consolidated and recognised in their markets for their professionalism and reliability!
VBRATA goals and objectives
- Give visibility to VBRATA members as specialists in Brazil
- Promote Brazil as a tourism and cultural destination for the general public, as well as for the travel trade
- Stimulate the increase in travels to Brazil
- Promote the professionalism and skills of the travel trade through courses and training
- Inform and advise Brazilian partners on the requirements of international markets
- Improve press and international media coverage about Brazil
- Organise face-to-face and virtual promotional events on behalf of associates and partners
- Ensure Brazil’s competitiveness in all tourism sectors
- Organise fam trips and inspection visits to Brazil
If you are thinking of proposing Brazil to your customers, VBRATA can help you. Get in touch with our members; they are the real experts!